Friday, January 23, 2009

"Virgin fantasies"

Richard Branson
Just thought I'd get that part out of the way for anybody who was expecting something else from this entry.

I'm in the middle of a book entitled "business stripped bare", and I have to say that it's enough to make you cry...

It'll bring tears to your eyes if, like me, you think that the traditional, top-down (almost totalitarian really) style of business is completely archaic and belongs in a history book, not in current day-to-day business life.

How to boost innovation, improve service, motivate employees, tripple-bottom-line... the whole lot.

And the worst part of all is that the kind of stuff he says isn't rocket science, only (un)common sense.

I know where I'll be applying for my next job.

A really good read for anybody who's interested...

http://entrepreneur.virgin.com/author/richard/